At Tworlds Productions, we value the importance of crucial moments in companies.That's why we enjoy making corporate videos that capture each organization's identity and objective while also promoting a sense of community. We help businesses tell their stories in a memorable and engaging way by using unique tactics and powerful storytelling.
The ultimate approach to boosting your brand's internet presence.
What Are Corporate Videos?
Corporate video is an umbrella phrase that refers to all video communications used to convey internal or external corporate messages. The target audience is one factor that distinguishes a business video from an advertising video. Corporate videos are frequently directed at a specific audience rather than the broader public. A corporate film might be prepared to show financial results to company stakeholders or to highlight a new project inside the organisation.
What purpose does a business video serve?
Tworlds provides high-quality video production solutions. Our creative audiovisual content development agency has a highly skilled and experienced staff that creates impactful, original, and effective videos for attracting your target audience. Tworlds thinks that a professionally produced video is critical to the success of any marketing campaign or audiovisual project.
Prior to the broad adoption of online video, corporate video was primarily utilized for internal communication. Due to budget limitations for communication, the quantity of corporate videos sought was limited. However, with the decreasing cost of technical material, even typical business communications can now be filmed in higher quality.
As the cost of all audiovisual equipment decreased, numerous corporations were able to invest and develop production companies, making them more accessible to the corporate sector. Having a corporate video on your website can greatly increase traffic and quality.
This could lead to increased sales or acquisition of services. Corporate videos can also help you build a stronger relationship with your audience. Finally, video can deliver more information in a shorter period of time, making it ideal for teaching difficult topics and projects in a more dynamic and engaging manner.
Types of Corporate Videos
We will discuss all of the many forms of corporate videos!
Corporate video refers to a variety of video formats, each with a unique function. The following are some of the most common types of corporate videos.
Promotional Videos
Promotional videos showcase a certain corporate initiative, product, or service. Our Blue Bio Value film, which is aimed at entrepreneurs in the marine biotechnology industry, is one example of this. With the goal of reversing environmental and climate catastrophes, strengthening conservation efforts, and promoting sustainable development.
Training Videos
Training films are used for a variety of purposes, including integrating new employees, providing health and safety training at work, and introducing new services, equipment, or goods. Training videos have become an enormously popular tool to train personnel, typically at a lesser cost than in-person training. One advantage of training films is that they may be filmed once and shown to multiple groups.
Internal communication videos
Corporate internal communication videos are used to transmit information to employees within the organization. It may be a video announcing the latest financial results to partners or informing staff about upcoming changes at the organization. Internal communications can benefit greatly from video because it allows for the delivery of a large amount of information in a concise and entertaining manner.
Conference Videos
Conference videos are developed to inform business event guests. movies developed for conferences can be shown during presentations, as well as service presentation movies on fair stands or at various locations inside the same venue. Our video for JCDecaux is an example of this category.
In recent years, the number of corporations spending on corporate movies has skyrocketed. Several variables have influenced this pattern. Nowadays, consumers prefer video content to other types of material, making corporate films a crucial tool for businesses trying to communicate with their target audience.
With more enterprises fighting for consumers' attention online, corporate films can help businesses differentiate themselves and gain new customers. New video technology and online platforms provide novel possibilities for businesses to engage with both internal and external audiences.
Investment in digital has been significant, as has the tremendous increase in video consumption. These improvements open up new options for businesses to better express their message to their intended audience.
Budget for Corporate Video Production
Corporate films can bring a variety of benefits based on the resources and quality involved in your production. Each project is unique and requires a tailored strategy to address your company's individual requirements. So, request a quote and contact us so that we can discuss your project and generate a quote that matches your expectations. We're here to make your videos come to life and help you achieve your objectives in an effective and impactful manner.
Know more about:
Institutional Videos
Institutional videos are audiovisual productions whose primary goal is to present a corporation, organization, institution, or entity in a thorough and representative manner.
Promotional Videos
Promotional videos are audiovisual creations created to effectively and persuasively promote a product, service, event, or brand.
Videos for Social Media
Videos for Social Media are designed expressly to be shared and seen on social media sites such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, among others.
Video Branded Content
Branded content videos are audiovisual creations developed by a brand to entertain, educate, or inspire its target audience without openly promoting the company's products or services.
Event Coverage
The "best of" event coverage videos at Tworlds are summaries that emphasize the most striking and significant moments of a certain event.